February 1, 2019

Mutual Fire Insurance Launches FarmPROTECT to Simplify Policyholder Needs

White middle aged farmer sitting in tire of large farm machine with his laptop in the afternoon of a blue sky day

February 1 marks launch of new farm insurance product

Mutual Fire Insurance (MFI) recognized farms are modernizing, and insurance coverage needs to keep pace with technological advancements and government regulations. The company spent two years perfecting its new farm insurance product, FarmPROTECT and is delighted to launch it to the public. As FarmPROTECT developed, our teams focused on creating insurance with an ease for understanding. Stating simply what is covered and what isn’t covered is a small, revolutionary advancement for farm insurance that helps average Canadians better understand their farm insurance policy.

Together with the newly written wordings, MFI revised enhancements to protect farmers of today and tomorrow. Clare Stewart, Vice President, Underwriting and Business Development said

“FarmPROTECT brings MFI to the forefront of the farm insurance industry in Canada as a prime competitor in agriculture, specifically poultry, dairy, ranch, and grain. We bring our unique mutuality to the game and, with our updated coverage, we also offer insurance firsts for the company including windbreak trees, drones, limited commercial general liability, marketing board buyup, and poultry disease cleanup costs.”

Further, MFI worked to improve existing coverages such as milk spoilage and contamination, mobile machinery replacement, and tool replacement. The coverage for emergency evacuations has also been improved for people and livestock in the event of a government order to evacuate due to an insured peril. Significantly, launching FarmPROTECT is a growth milestone for MFI, complemented by the company’s wide broker partner network. As a mutual, the company seeks to improve service levels for policyholders and broker partners, by choosing to put policyholders first in every one of its decisions.

Review the official media release here.

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